Translation guide
A person who represents an organization, cause, or ideal, often used in media or promotions.
To refer to someone who is the public face of a campaign, group, or ideal.
Literally 'signboard', used figuratively for a person who is the public face or main attraction of a group or business.
To describe someone who perfectly embodies a particular quality or stereotype.
Means 'a typical example of ~'. Use with a noun describing the quality.
彼は成功者の典型だ。
He is the poster boy for success.
The literal translation 'ポスターボーイ' is not commonly used in Japanese and may not be understood. Use the expressions above instead.
彼はその会社の看板だ。
He is the poster boy for that company.
A person used as the image character for a brand or campaign, similar to a mascot or spokesperson.
彼女は新製品のイメージキャラクターに選ばれた。
She was chosen as the poster girl for the new product.
Literally 'advertising tower', used for a prominent figure who promotes something publicly.
彼は環境保護の広告塔として活動している。
He works as a poster boy for environmental protection.
Literally 'face', used to mean the public representative or symbol of a group.
彼はチームの顔だ。
He is the poster boy of the team.
Means 'a leading example of ~'. Slightly more formal.
彼女は若手起業家の代表格だ。
She is the poster girl for young entrepreneurs.