Translation guide
How to express the act of making something available for purchase, typically at a reduced price or as a new product launch.
To make a product available at a lower price than usual, often temporarily.
A common, natural way to say 'put on sale' in the sense of discounting items. Often used for limited-time promotions.
この商品をセールにします。
We're putting this product on sale.
Literally 'to lower the price'. Used when the focus is on the price reduction itself, not necessarily a formal sale event.
To make a new product available for purchase for the first time.
The standard term for releasing a new product onto the market. Used for everything from books to electronics.
新しいスマートフォンを来月発売します。
We're putting the new smartphone on sale next month.
To cause an item to be purchasable, without specifying discount or newness.
Literally 'to put out for sale'. Used when offering something for sale, often second-hand items or personal belongings.
使わなくなった家具を売りに出しました。
I put the furniture I no longer use up for sale.
We lowered the price to reduce inventory.
Refers to a special sale or bargain sale, often used in retail contexts like supermarkets.
今週末、冷凍食品を特売します。
We're having a special sale on frozen foods this weekend.
A more formal way to say 'start selling'. Common in business announcements.
新製品の販売を開始しました。
We have started selling the new product.
Borrowed from English 'release', used mainly for software, music, or digital content.
新しいアプリを来週リリースします。
We're releasing the new app next week.
A general verb for 'to sell'. Can be used in many contexts, but is slightly formal.
この店では地元の野菜を販売しています。
This store sells local vegetables.