Translation guide
A sustaining program is a broadcast program that is produced and aired by a network or station without commercial sponsorship, often to fulfill public service obligations.
A radio or television program aired by a station or network without a commercial sponsor, typically as a public service.
Standard term for a program produced and aired independently by the broadcaster, often without external sponsorship.
そのラジオ局は自主放送番組を増やしている。
That radio station is increasing its sustaining programs.
Loanword from English, used in broadcasting contexts. Less common than the native term.
このサスティニング・プログラムは公共サービスとして放送されている。
This sustaining program is broadcast as a public service.
Literally 'non-commercial broadcast program'. More descriptive but less idiomatic in everyday broadcasting jargon.
公共放送では非商業放送番組が重要な役割を果たす。
Non-commercial programs play an important role in public broadcasting.
In Japanese broadcasting, the concept of a sustaining program is often discussed in terms of public service obligations or station-produced content. The term 自主放送番組 is the most natural equivalent in industry contexts.