noun
local business association
A group of local businesses, often in a shopping district, that work together for promotion and mutual support. The name comes from のれん (shop curtain), symbolizing a traditional storefront.
商店街ののれん会が夏祭りを主催した。
The local business association of the shopping district organized the summer festival.
From のれん (shop curtain, symbol of a traditional store) + 会 (association). The term evokes the image of established local shops.