ウォンツ

noun

wants; desires

A business/marketing term for consumer wants or desires, often contrasted with 'needs' (ニーズ). Used in formal or analytical contexts.

• マーケティングでは、消しょう費ひ者しゃのウォンツを把は握あくすることが重じゅう要ようだ。

  In marketing, it is important to understand consumer wants.

• ニーズとウォンツの違ちがいを説せつ明めいしてください。

  Please explain the difference between needs and wants.