noun
concept advertisement; concept advertising
Advertising that focuses on a brand image or idea rather than a specific product.
このコンセプトアドは商品ではなく企業の理念を伝えている。
This concept advertisement conveys the company's philosophy rather than a product.
Variant with interpunct; less common in running text.
Loanword from English 'concept ad', a clipping of 'concept advertisement'.