also: ベル・マーク
noun
Bellmark; Bell Mark; school supply tokens
A Japanese program where tokens collected from product packaging are exchanged for school supplies. The term refers to both the program and the tokens themselves.
ベルマークを集めて学校に持っていく。
I collect Bellmarks and take them to school.
このお菓子の箱にもベルマークがついている。
This snack box also has a Bellmark on it.