noun
McDonald's Theory
A humorous or semi-serious idea that suggesting a poor option (like McDonald's) can stimulate a group to come up with better alternatives. Often used in business or creative contexts.
会議で誰も意見を出さないときは、マクドナルド理論を使ってみよう。
When no one speaks up in a meeting, try using the McDonald's Theory.
マクドナルド理論は、あえてダメな案を出すことで議論を活性化させる手法だ。
The McDonald's Theory is a technique to stimulate discussion by deliberately proposing a bad idea.