noun
corporate patronage of the arts and culture
Refers to corporate support for artistic and cultural activities, often as part of CSR or cultural promotion. The term is borrowed from French and is used in business and cultural policy contexts.
from French mécénat
この美術館は地元企業のメセナによって運営されている。
This museum is operated through the corporate patronage of local businesses.
メセナ活動の一環として、若手芸術家への助成
As part of its patronage activities, it provides grants to young artists.