noun
word of mouth
Internet slang intentional misspelling of 口コミ. Used playfully or to avoid filters, but carries the same meaning as standard 口コミ.
See also: 口コミ
この店、ロコミで人気が出たらしいよ。
I heard this shop got popular through word of mouth.
noun
online reviews; comments written online
Specifically refers to user-generated reviews or comments about products, services, etc., found on the internet. Often used in the context of online shopping or rating sites.
買う前にロコミをチェックしたほうがいいよ。
You should check the online reviews before buying.