noun
self-advertisement; self-promotion; publicity stunt
Often carries a negative nuance of seeking fame or attention, sometimes at the expense of sincerity. Frequently used in compounds like 売名行為 (publicity stunt) or 売名目的 (for self-promotion).
彼の寄付は売名行為だと批判された。
His donation was criticized as a publicity stunt.
あの政治家の行動は売名目的にしか見えない。
That politician's actions look like nothing more than self-promotion.