noun
actual sales; actual selling price
Used in commercial contexts to refer to the price at which something actually sells, as opposed to list price or suggested retail price.
この商品の実売価格は定価よりかなり安い。
The actual selling price of this product is considerably lower than the list price.
実売データを分析して、次の仕入れを決める。
We analyze actual sales data to decide on the next purchase.