noun
Refers to how something looks or appears, often in a visual or superficial sense.
この料理は見場が悪いけど、味はいい。
This dish looks unappealing, but it tastes good.
見場を気にするより、中身が大事だ。
What's inside matters more than how it looks.
Compound of 見 (mi, 'seeing') and 場 (ba, 'place' or 'situation'), literally 'the seen aspect'. The exact historical derivation is uncertain, but it is used to mean outward appearance.