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Ｆ３層 (エフスリーそう) Japanese meaning | Kotomora
Meanings 1
noun
women aged 50 and over (as a target demographic)
A marketing and advertising term used in Japan to refer to the female demographic aged 50 and older. Often used when discussing media consumption, product targeting, or audience segmentation.
さ
する
。
We research products popular with the F3 demographic.
Kanji 層 stratum, social class, layer Similar words Ｍ３層えむすりーそう Refers to men aged 50 and over, the male counterpart of the F3 demographic.
Ｆ１層えふわんそう Refers to women aged 20–34, a younger female demographic category.
Ｆ２層えふつーそう Refers to women aged 35–49, the middle female demographic category.
Etymology The term is a compound of 'F' (for female), the number '3' indicating the third age bracket (50+), and '層' (stratum/demographic). It is a modern marketing classification with no deeper historical etymology.
