also: ロハース
noun
LOHAS; Lifestyles of Health and Sustainability
A marketing term for a consumer segment that values health, sustainability, and eco-friendly products. Often used in business and lifestyle contexts.
ロハス層をターゲットにした商品が増えている。
Products targeting the LOHAS demographic are increasing.
彼女はロハスな生活を心がけている。
She tries to live a LOHAS lifestyle.
エコ is a broader term for ecological or environmentally friendly, while ロハス specifically refers to a consumer lifestyle combining health and sustainability.
サステナブル focuses on sustainability in general, whereas ロハス is a marketing concept encompassing both health and sustainability as a lifestyle choice.
Borrowed from English LOHAS, an acronym for Lifestyles of Health and Sustainability, coined in the US around 2000.