Translation guide
BMW is a German automobile brand. In Japanese, it is referred to by its name in katakana. This entry covers how to say, write, and talk about BMW in Japanese.
Referring to the BMW brand or company
The standard way to refer to the brand in Japanese, using the English letters or pronounced in katakana.
BMWの車が好きです。
I like BMW cars.
The fully spelled-out katakana version, sometimes used in formal or written contexts.
ビー・エム・ダブリューはドイツの会社です。
BMW is a German company.
Referring to a specific BMW vehicle
The most natural way to say 'a BMW car'. Simply attach の車 to the brand name.
彼は新しいBMWの車を買った。
He bought a new BMW.
In casual conversation, the brand name alone can stand for the car, similar to English.
あのBMW、かっこいいね。
That BMW is cool, isn't it?