Translation guide
Direct selling refers to selling products directly to consumers outside of a traditional retail environment, often through personal contact, parties, or online. In Japanese, the term can be expressed in several ways depending on the context, such as the business model, the act of selling directly, or specific methods like door-to-door sales.
Our company uses a direct selling model.
Abbreviation of 直接販売, commonly used in business and marketing.
This product can only be purchased through direct sales.
Describing the act of selling directly to individuals, often at their homes or through personal networks.
Referring to multi-level marketing or network marketing, a common form of direct selling.
The common Japanese term for network marketing or MLM.
He succeeded in network marketing.
Referring to brands selling directly to customers via the internet, bypassing retailers.
The abbreviation for Direct-to-Consumer, widely used in Japanese business.
Recently, D2C brands have been increasing.
Refers to a direct sales website, often used by manufacturers.
It's cheaper to buy from the manufacturer's direct sales site.
直接販売 (direct sales) is a broad term for any direct-to-consumer model, while 訪問販売 specifically means door-to-door sales. Use 直接販売 for the business model and 訪問販売 for the act of visiting homes.
The phrase 'direct selling' cannot always be translated word-for-word. For example, 'I do direct selling' is better expressed as 個人販売をしています or ネットワークビジネスをしています depending on the context.
She does direct selling of cosmetics.
Often used for multi-level marketing, but can carry a slightly negative connotation (pyramid scheme). Use with caution.
This term can imply a pyramid scheme or illegal activity. Use ネットワークビジネス for a neutral term.
You need to be careful with multi-level marketing.