Translation guide
In Japanese, referring to one's own company depends on formality and context. The most common and natural way is to use the company name or simply say 'uchi' (casual) or 'heisha' (formal). Avoid directly translating 'this company' as 'kono kaisha' in most business settings.
The speaker is referring to their own company in a formal or business context, such as when speaking to clients or in official settings.
The standard formal humble term for 'our company'. Used when speaking to outsiders.
I will explain our company's products.
A formal term for 'our company', often used in written documents or announcements. Slightly less humble than 弊社.
Our company will celebrate its 50th anniversary this year.
A somewhat literary or proud way to say 'our company'. Can sound boastful if overused.
Our company's technology is the best in the world.
The speaker is referring to their own company in a casual conversation with colleagues or friends.
The speaker is pointing out or referring to a specific company that is present or being discussed, not their own.
Literally 'this company'. Used when physically indicating a company or referring to a company just mentioned. Not used for one's own company in formal settings.
What does this company do?
A polite way to refer to 'this company' when introducing or presenting it, often used in business settings.
In Japanese business etiquette, using 'この会社' (this company) to refer to your own company can sound rude or overly familiar when speaking to outsiders. Always use humble terms like 弊社 or neutral terms like 当社 instead.
弊社 is more humble and is used when speaking to clients or customers. 当社 is more neutral and is often used in press releases, reports, or when the relationship is equal. In very formal situations, 弊社 is preferred.
Analyze our company's strengths.
こちらが先日お話しした会社です。
This is the company I mentioned the other day.