Translation guide
Expresses the current season, often in contexts like fashion, sports, TV shows, or produce. Japanese uses different words depending on whether you mean 'this time of year', 'this current season (of a show)', or 'this year's seasonal item'.
Referring to the current season (spring, summer, autumn, winter) in a general sense, such as weather, fashion, or seasonal events.
Direct translation using 'kon' (this) + 'shiizun' (season). Common in fashion, sports, and business contexts.
What are the trends this season?
More formal/literary version of 'this season', often used in written contexts like news or business reports.
This season's performance is strong.
Means 'this time of year' or 'this period'. More natural when talking about seasonal characteristics rather than a formal 'season'.
There's a lot of pollen this time of year.
Referring to the current season of a serialized show, anime, or sports competition.
Talking about something that is only available or best during the current season, like fruit, vegetables, or limited-time products.
While 季節 (kisetsu) means 'season' in the sense of spring/summer/fall/winter, using この季節 (kono kisetsu) for 'this season' can sound unnatural in many contexts. It's better to use 今シーズン or この時期 unless you're specifically talking about the climatic season.
It's cold this season, isn't it? (acceptable but この時期 is more natural)
今期のアニメは豊作だね。
This season's anime lineup is great, isn't it?
Please enjoy the flavor that's unique to this season.