pride, haughtiness
驕 centers on an inflated sense of self: pride that becomes overbearing or haughty, often with an air of looking down on others.
驕 combines 馬 (horse) with 喬, which likely contributes the sound and the idea of being high or lofty. The image is of a horse that carries itself proudly, extending to human arrogance.
A horse (馬) standing tall and high (喬) looks down on others with pride. Imagine a haughty stallion strutting around, too proud to mingle.
For キョウ, picture a proud Kyoto noble riding a high horse: Kyoto -> キョウ, and the noble's haughty attitude matches the kanji's meaning.
to be proud; to be haughty; to be arrogant; to be conceited; to brag; to show off
arrogance; haughtiness; conceitedness
in victory, remember your humility; in defeat, remember your fighting spirit
pride; arrogance
spoiled child; spoilt child
defeat is inevitable for an overconfident army; being arrogant and overconfident inevitably leads to defeat; pride comes before a fall
luxury; extravagance
being proud and self-willed
arrogance; haughtiness; pride