godan verb (-ru), transitive verb
Slang transitive use: actively pushing a point, showing off, or calling attention to something, often in a self-promotional way.
See also: アピール
彼は会議で自分の成果をアピった。
He stressed his achievements at the meeting.
商品の良さをアピるのが上手だ。
She is good at emphasizing the good points of products.
godan verb (-ru), intransitive verb
try to make a good impression; appeal
Slang intransitive use: trying to make oneself look good or appealing, often in social or romantic contexts.
合コンでやたらアピってたけど、空回りしてたね。
He was trying way too hard to make a good impression at the group date, but it backfired.