アピール

noun, noun or participle which takes 'suru', intransitive verb

appeal; attractiveness; allure

Refers to the attractive quality of a person, product, or idea. Often used with する to mean 'to be appealing' or 'to have appeal'.

• この商しょう品ひんの一いち番ばんのアピールポイントはデザインだ。

  The main selling point of this product is its design.

• 彼かの女じょの笑え顔がおはとてもアピールする。

  Her smile is very appealing.

noun, noun or participle which takes 'suru', transitive verb

appeal (to referee)

Sports term for appealing a play or decision to an official. Used as a noun or with する as a transitive verb.

• 監かん督とくは判はん定ていにアピールしたが、覆くつがえらなかった。

  The manager appealed the call, but it was not overturned.

noun, noun or participle which takes 'suru', transitive verb

emphasize; show off; tout

Used when someone actively promotes or draws attention to their own qualities, achievements, or a product's features. Often has a nuance of self-promotion or marketing.

• 面めん接せつでは自じ分ぶんの強つよみをしっかりアピールすることが大たい切せつだ。

  In an interview, it's important to really emphasize your strengths.

• 彼かれはいつも自じ分ぶんの成せい功こうをアピールしたがる。

  He always wants to show off his success.