アピール

noun, noun or participle which takes 'suru', transitive verb

appeal; plea; request

Used for making a formal or earnest request, often to a group or authority. Can be used as a noun or with する as a transitive verb.

• 首しゅ相しょうは国こく民みんに冷れい静せいな対たい応おうをアピールした。

  The prime minister appealed to the public for calm.

• 彼かれは平へい和わの大たい切せつさをアピールする演えん説ぜつを行おこなった。

  He gave a speech appealing for the importance of peace.

noun, noun or participle which takes 'suru', intransitive verb

appeal; attractiveness; allure

Refers to the attractive quality of a person, product, or idea. Often used with する to mean 'to be appealing' or 'to have appeal'.

• この商しょう品ひんの一いち番ばんのアピールポイントはデザインだ。

  The main selling point of this product is its design.

• 彼かの女じょの笑え顔がおはとてもアピールする。

  Her smile is very appealing.

noun, noun or participle which takes 'suru', transitive verb

appeal (to referee)

Sports term for appealing a play or decision to an official. Used as a noun or with する as a transitive verb.

• 監かん督とくは判はん定ていにアピールしたが、覆くつがえらなかった。

  The manager appealed the call, but it was not overturned.

noun, noun or participle which takes 'suru', transitive verb

emphasize; show off; tout

Used when someone actively promotes or draws attention to their own qualities, achievements, or a product's features. Often has a nuance of self-promotion or marketing.

• 面めん接せつでは自じ分ぶんの強つよみをしっかりアピールすることが大たい切せつだ。

  In an interview, it's important to really emphasize your strengths.

• 彼かれはいつも自じ分ぶんの成せい功こうをアピールしたがる。

  He always wants to show off his success.