strong point; selling point; attraction
Wasei-eigo from 'appeal point'. Used for a person's, product's, or place's attractive feature or strength. Common in self-introductions, marketing, and casual conversation.
wasei-eigo (Japanese-coined English), from appeal point
In a self-introduction, it's important to talk concretely about your strong points.
The selling point of this product is that it's light and easy to carry.
Variant with interpunct; less common in running text.
Wasei-eigo (Japanese-made English) from 'appeal' + 'point'. Not used in standard English with this meaning.