noun
enshittification; gradual decline in online service quality
Internet slang derived from English 'enshittification', referring to the pattern where online platforms degrade user experience over time to increase profit.
最近のSNSのエンシット化がひどい。
The enshittification of social media lately is terrible.
あのサービスもエンシット化が進んで、広告だらけになった。
That service has also undergone enshittification and is now full of ads.