noun, noun or participle which takes 'suru'
glocalization
The process of adapting global products or services to local markets while maintaining a global perspective. Often used in business and sociology contexts.
See also: グローカル
この企業はグローカル化を進めて、現地のニーズに合わせた商品を開発している。
This company is promoting glocalization and developing products tailored to local needs.
To glocalize, it is necessary to deeply understand the local culture.