ネタ出だし

noun

coming up with ideas; generating material

Colloquial term for brainstorming or producing content ideas, especially in creative fields like writing, comedy, or media.

• 次つぎの企き画かくのためにネタ出だしをしよう。

  Let's brainstorm ideas for the next project.

• 作さっ家かは毎まい朝あさネタ出だしに時じ間かんをかけている。

  The writer spends time every morning coming up with material.