also: ネームヴァリュー
noun
name recognition; established reputation
Refers to the fame or prestige associated with a person, brand, or entity. Often used when someone's name alone carries influence or trust.
wasei-eigo (Japanese-coined English), from name value
彼はネームバリューがあるから、イベントに呼ばれやすい。
He has name recognition, so he's often invited to events.
この会社はネームバリューだけで採用
This company attracts applicants on the strength of its name alone.