noun, noun or participle which takes 'suru'
buying based on packaging; impulse buy by looks
Abbreviation of パッケージ買い. Refers to purchasing a product primarily because its packaging is attractive, not because of the contents. Common in casual contexts about snacks, cosmetics, or small goods.
See also: パッケージ買い
このお菓子はパケ買いしたけど、味も良かった。
I bought these snacks just for the packaging, but they tasted good too.
She often buys cosmetics on impulse because of the packaging.