noun, noun or participle which takes 'suru'
buying based on packaging; judging a product by its cover
Refers to purchasing something primarily because its packaging is attractive, not because of the contents or quality. Often used in contexts like books, CDs, or food items. Compare with ジャケット買い, which is similar but more specific to album or book covers.
See also: ジャケット買い
彼はよくパッケージ買いをして、後で後悔する。
He often buys things based on the packaging and regrets it later.
このお菓子はパッケージ買いしたけど、味も良かった。
I bought these snacks because of the packaging, but they tasted good too.