also: ポイントメーク
noun
point makeup; accent makeup
Refers to makeup applied only to specific areas (eyes, lips, cheeks) rather than a full-face foundation routine. Often contrasted with ベースメイク (base makeup).
wasei-eigo (Japanese-coined English), from point make
今日は時間がないので、ポイントメイクだけにした。
I didn't have time today, so I just did point makeup.
ポイントメイクを変えるだけで印象が変わる。
Just changing your accent makeup can change your impression.
ベースメイク refers to base makeup (foundation, concealer) that evens out the skin, while ポイントメイク focuses on specific features.
Wasei-eigo (Japanese-made English) from 'point' and 'make' (short for makeup). The exact derivation is uncertain, but it likely follows the pattern of ベースメイク.