noun
market segmentation
Business term referring to dividing a broad market into subsets of consumers with common needs or characteristics.
マーケットセグメンテーションは効果的なマーケティング戦略の基本です。
Market segmentation is the foundation of an effective marketing strategy.
Variant with interpunct, sometimes used for clarity.
Japanese equivalent, more formal and less common in everyday business contexts.
Loanword from English 'market segmentation'.