also: レピュテイション
noun
A loanword from English, used in contexts like business, social media, or personal branding. Less common than native terms like 評判 or 名声, and often carries a slightly formal or technical tone.
企業のレピュテーションを守ることは重要だ。
Protecting a company's reputation is important.
彼はオンラインでのレピュテーションを気にして
He is concerned about his online reputation.