na-adjective, noun which may take the genitive case particle 'no', noun
reasonably priced; good value
Describes a price that feels fair for the quality or quantity; often used in shopping contexts.
この店のランチは値ごろで美味しい。
The lunch at this restaurant is reasonably priced and delicious.
値ごろな商品を探している。
I'm looking for products that are a good value.
手頃 also means 'affordable' or 'handy', but focuses more on suitability or convenience, while 値ごろ specifically refers to price reasonableness.
Compound of 値 (ne, 'price') and 頃 (koro, 'approximate time/degree'), with rendaku voicing to ごろ, meaning 'around the right price'.