noun
auctioning off; selling off
Refers to the act of selling something, often in bulk or at auction, to dispose of it.
古い家具を売り立てに出した。
I put the old furniture up for auction.
会社は不要な在庫の売り立てを始めた。
The company started selling off unnecessary inventory.
Compound of 売り (uri, 'selling', the continuative form of 売る) and 立て (tate, 'just done' or 'freshly', from 立てる). Literally 'freshly selling', it came to mean selling off or auctioning.