noun
Japan Direct Marketing Association; JDMA
Official name of a Japanese trade association for direct marketing and mail-order businesses.
日本通信販売協会は、通信販売業界の健全な発展を目指しています。
The Japan Direct Marketing Association aims for the healthy development of the mail-order industry.
Compound of 日本 (Japan), 通信販売 (mail-order/direct marketing), and 協会 (association).