noun
hiding one's embarrassment; covering up shyness
Refers to actions or words used to mask feelings of embarrassment or shyness, often by acting tough, joking, or changing the subject.
彼は照れ隠しにわざと大きな声で話した。
He spoke loudly on purpose to hide his embarrassment.
照れ隠しの冗談を言って
I made a joke to cover up my shyness and glossed over the moment.