noun
point-of-purchase advertising; POP advertising
Refers to in-store promotional materials placed near the product, such as signs, displays, or shelf talkers.
新商品のポップ広告をレジ横に設置した。
We placed a POP advertisement for the new product next to the register.
Standard mixed-script spelling; ポップ is from English 'POP' (point of purchase).
Full-width Latin letter variant, often seen in marketing materials.
販促 is a broader term for sales promotion, while ポップ広告 specifically refers to in-store point-of-purchase advertising materials.
From English 'POP' (point of purchase) + 広告 (advertisement).