domestic brand (esp. fashion)
Refers to Japanese fashion brands, often contrasted with imported luxury brands. Common in fashion and retail contexts.
Recently, the quality of domestic brands is high.
She prefers wearing clothes from domestic brands.
Variant with interpunct; less common but still seen.
Wasei-eigo (Japanese-made English) from 'domestic' + 'brand'. Used primarily in fashion to distinguish Japanese brands from foreign luxury brands.