tourism association; tourist association; tourism bureau
Refers to an organization that promotes tourism for a region, city, or country. Often used in official names.
The local tourism association made a new brochure.
You can check event information on the tourism association's website.
観光局 often refers to a government tourism department or bureau, while 観光協会 is typically a semi-public or private association.
Compound of 観光 (sightseeing, tourism) and 協会 (association).