Translation guide
The concept of goodwill in Japanese is expressed through words and phrases that convey benevolence, trust, and positive relationships. The most common term is 善意 (zen'i), but other expressions like 親善 (shinzen) and 好意 (koui) are used in specific contexts. This guide helps learners choose the right expression based on the intended meaning.
Expressing a general sense of goodwill, kind intentions, or a desire to do good.
The most direct and common translation for 'goodwill' in the sense of good intentions or benevolence. Used in both formal and everyday contexts.
I appreciate his goodwill.
Often translated as 'goodwill' or 'favor', but more accurately means 'kindness' or 'friendly feelings'. It implies a personal, emotional warmth rather than abstract benevolence.
Be careful not to confuse with 行為 (koui, 'act'). 好意 is about feelings, not actions.
Referring to friendly relations, mutual understanding, and cooperative spirit between organizations, countries, or communities.
Referring to the accounting concept of goodwill as an intangible asset representing reputation, customer loyalty, etc.
The standard accounting term for 'goodwill' as an intangible asset. Literally means 'shop curtain', symbolizing a business's reputation.
A specific action or token intended to show goodwill, often in negotiations or conflict resolution.
Literally 'a sign of goodwill'. Used when offering something as a gesture to build trust.
The donation was a gesture of goodwill.
Donations of goodwill were collected.
彼女の好意に甘えてしまった。
I took advantage of her goodwill (kindness).
Specifically used for goodwill between nations, organizations, or groups, often in the context of diplomacy, sports, or cultural exchange.
A goodwill match was held.
To deepen goodwill between the two countries.
Means 'friendly relations' and is often used interchangeably with 'goodwill' in diplomatic or business contexts.
To build goodwill (friendly relations).
To pay for goodwill.
A more formal accounting term for 'goodwill', literally 'business rights'.
Valuation of goodwill.
This is just a token of goodwill.
Means 'demonstration of sincerity', often used in formal apologies or negotiations to show genuine goodwill.
Please accept this as a gesture of goodwill (sincerity).
to have goodwill (friendly feelings) toward someone
The literal translation 良い意志 (yoi ishi) is not used to mean 'goodwill' in Japanese. It sounds unnatural and may be interpreted as 'good willpower'. Stick to the established terms above.
They signed a goodwill agreement.