noun
shop curtain; split curtain
A short curtain hung at the entrance of a shop or used as a room divider. Often bears the shop's name or crest.
店先に青いのれんがかかっている。
A blue shop curtain is hanging at the storefront.
のれんをくぐって店内に入った
I passed under the curtain and entered the shop.
noun
Figurative use referring to a store's established reputation, trust, or brand value. Sense 3 is a business term for goodwill as an intangible asset.
あの老舗は長年ののれんに守られている。
That long-established shop is protected by its years of goodwill.
暖簾分けをして独立した。
He was allowed to use the master's trade name and set up his own branch.