shop curtain; split curtain
A short curtain hung at the entrance of a shop or used as a room divider. Often bears the shop's name or crest.
A blue shop curtain is hanging at the storefront.
I passed under the curtain and entered the shop.
Figurative use referring to a store's established reputation, trust, or brand value. Sense 3 is a business term for goodwill as an intangible asset.
That long-established shop is protected by its years of goodwill.
He was allowed to use the master's trade name and set up his own branch.
We hung the shop curtain at the store's entrance.
Since it was closing time, we took down the shop curtain.
My grandfather was the first to open a shop in this town.
The scandal came to light and tarnished the long-established shop's reputation.
As the third-generation owner, I intend to protect the shop's reputation.
The son took over his father's business and its name.