store name on a noren
Refers to the name of a shop or business written on the traditional split curtain (noren) hung at the entrance. Often implies the shop's reputation or goodwill.
See also: のれん
The store name on the noren of a long-established shop is a mark of years of trust.
To protect the store's name (on the noren), they continue without changing the taste.
Standard kanji spelling for the store name on a noren.
Kana-mixed spelling that may be easier for learners; the first part is often written in kana.
Compound of 暖簾 (noren, 'split curtain hung at shop entrances') and 名 (na, 'name'). The term is straightforward, referring to the name displayed on a noren.