noun
store name on a noren
Refers to the name of a shop or business written on the traditional split curtain (noren) hung at the entrance. Often implies the shop's reputation or goodwill.
See also: 暖簾
老舗の暖簾名は、長年の信頼の証だ。
The store name on the noren of a long-established shop is a mark of years of trust.
暖簾名を守るために、味を変えずに続けている。
To protect the store's name (on the noren), they continue without changing the taste.