Translation guide
A product sold under a retailer's own name, often as a cheaper alternative to national brands.
Referring to a product that is branded with the store's name or a private label owned by the store.
The most common and direct equivalent, borrowed from English 'private brand'. Used widely in retail contexts.
このプライベートブランドの商品は品質が良い。
This store brand product is good quality.
Abbreviation for プライベートブランド, commonly used in business and consumer contexts.
PB商品はナショナルブランドより安い。
Store brand products are cheaper than national brands.
Literally 'own company brand', used more in business contexts to refer to a retailer's own brand.
このスーパーは自社ブランドの商品を増やしている。
This supermarket is increasing its store brand products.
In casual shopping talk, you can simply say PB (ピービー) to refer to store brands. It's widely recognized.
これ、PB？
Is this store brand?
Direct loanword from English, less common than プライベートブランド but understood.
ストアブランドのコーラを買った。
I bought store brand cola.