Translation guide
A product sold under a retailer's own name, often as a cheaper alternative to national brands.
Referring to a product that is branded with the store's name or a private label owned by the store.
In casual shopping talk, you can simply say PB (ピービー) to refer to store brands. It's widely recognized.
Is this store brand?
The most common and direct equivalent, borrowed from English 'private brand'. Used widely in retail contexts.
This store brand product is good quality.
Abbreviation for プライベートブランド, commonly used in business and consumer contexts.
Store brand products are cheaper than national brands.
Direct loanword from English, less common than プライベートブランド but understood.
I bought store brand cola.
Literally 'own company brand', used more in business contexts to refer to a retailer's own brand.
This supermarket is increasing its store brand products.