Translation guide
The English word "strategy" can refer to a high-level plan, a specific approach, or a clever tactic. In Japanese, different words are used depending on the scale and context. This guide helps you choose the right expression.
A comprehensive, high-level plan to achieve a major goal, often in business, military, or politics.
The most direct and common translation for 'strategy' in formal contexts. Used in business, military, and games.
They announced the company's growth strategy.
We need a new marketing strategy.
Often used for a concrete plan or operation, especially in military contexts or when emphasizing the execution of a plan. Can also be used more casually.
Let's think of the next strategy.
He defeated the enemy with a clever strategy.
Refers to a policy or basic direction, often used in organizational contexts. Less about detailed tactics, more about guiding principles.
Clarify the management strategy.
A particular way of doing something to achieve a desired result, often in everyday situations.
A general word for 'method' or 'way'. When used in the sense of 'strategy', it implies a chosen approach.
We discussed strategies for solving the problem.
A more casual term for 'way of doing'. Often used in personal or informal contexts.
Specifically means 'tactics', the concrete steps to execute a strategy. Use when emphasizing the detailed plan.
A cunning plan, often with a nuance of outsmarting someone, sometimes negative.
The art of planning and directing overall operations, often in military or business theory.
戦略 (strategy) is the overall plan, 戦術 (tactics) is the specific methods to achieve it, and 作戦 (operation) is the concrete execution of a plan. In casual use, 作戦 can replace 戦略 for a 'game plan'.
While 戦略 is the direct translation, it can sound overly formal or military in everyday conversation. For simple plans or methods, use 方法 or やり方 instead.
彼のやり方はいつも戦略的だ。
His way of doing things is always strategic.
彼は新しい販売戦術を試している。
He is trying a new sales strategy.
敵の計略にはまった。
We fell into the enemy's strategy.
孫子の兵法は今でも読まれている。
Sun Tzu's strategy is still read today.