Translation guide
How to express the idea of 'targeting' in Japanese, from marketing and advertising to aiming at a specific person or group.
targeting (marketing)
targeting (a person)
Selecting a specific audience or demographic for a campaign or product.
Direct loanword from English, widely used in business and marketing contexts.
This advertisement is targeting young people.
Literally 'narrow down the target', meaning to focus on a specific segment.
Formal expression meaning 'to select a target audience'. Used in reports or proposals.
Directing attention, criticism, or action toward a specific person or group.
General verb meaning 'to aim at' or 'to target'. Can be used for both positive and negative intentions.
He is targeting the new employee for bullying.
This service is targeting elderly people.
Literally 'make into a target'. Often used when someone is singled out, sometimes with a negative connotation.
Casual loanword usage, common in spoken Japanese.
Aiming a weapon or missile at a specific objective.
Using data to show ads to specific users based on behavior or interests.
Standard term for behavioral targeting in digital marketing.
Behavioral targeting ads are displayed based on the user's browsing history.
General phrase for ad targeting.
While ターゲティング is common in marketing, using it for everyday situations like 'targeting someone for a prank' can sound unnatural. Use 狙う or 標的にする instead.
Deliver ads by narrowing down the target.
In marketing strategy, you first need to select the target audience.
He is often targeted for jokes.
That kid is totally being targeted.
The sniper targeted the objective.
Improve the accuracy of ad targeting.