noun
Satori generation; millennials lacking ambition and material desire
A Japanese term for the generation born around the late 1980s to early 2000s, characterized by a detached, pragmatic outlook and low interest in career advancement or consumerism. Often contrasted with the more ambitious 'bubble generation'.
See also: 悟る (さとる)
さとり世代は、車やブランド品にあまり興味がないと言われる。
The Satori generation is said to have little interest in cars or luxury brands.
彼は典型的なさとり世代で、昇進よりも自分の時間を大切にする。
He is a typical Satori generation member, valuing his personal time over promotion.
The verb meaning 'to attain enlightenment' or 'to realize'; the generation name derives from the idea of being 'enlightened' to the futility of material pursuits.
Refers to the generation educated under the 'yutori' (relaxed) education system; often overlaps with the Satori generation but emphasizes educational background rather than attitude.
Coined in Japanese media around the early 2010s, combining さとり (from 悟り, 'enlightenment') and 世代 (generation). The term plays on the Buddhist concept of enlightenment, suggesting a generation that has 'awakened' to the emptiness of consumerism and traditional career paths.