noun
eyecatch; short clip between TV programs and commercials
A brief animation or still image used on Japanese television to signal the start or end of a commercial break. Wasei-eigo from 'eyecatch'.
wasei-eigo (Japanese-coined English), from eyecatch
このアニメのアイキャッチは毎回違うデザインだ。
The eyecatch for this anime has a different design each time.
アイキャッチが入ると、すぐにCMが始まる。
When the eyecatch appears, the commercials start right away.