アイキャッチ

noun

eyecatch; short clip between TV programs and commercials

A brief animation or still image used on Japanese television to signal the start or end of a commercial break. Wasei-eigo from 'eyecatch'.

wasei-eigo (Japanese-coined English), from eyecatch

• このアニメのアイキャッチは毎まい回かい違ちがうデザインだ。

  The eyecatch for this anime has a different design each time.

• アイキャッチが入はいると、すぐにCMが始はじまる。

  When the eyecatch appears, the commercials start right away.