also: アイディアしょうひん
noun
novelty product; innovative household article
Refers to a product that stands out due to a clever or creative idea, often a gadget or household item.
このアイデア商品は、テレビで紹介されてからよく売れている。
This novelty product has been selling well since it was featured on TV.
彼はいつも面白いアイデア商
He is always looking for interesting innovative products.