noun, noun or participle which takes 'suru', intransitive verb, transitive verb
improve one's image; boost public perception
Wasei-eigo from 'image up'. Used for improving the public image of a person, company, product, etc. Often used as a noun or with する. Antonym: イメージダウン.
wasei-eigo (Japanese-coined English), from image up
Antonyms: イメージダウン
新しいロゴで会社のイメージアップを図る。
We aim to improve the company's image with a new logo.
彼は髪型を変えてイメージアップした。
He improved his image by changing his hairstyle.