noun
image maker; PR specialist
Wasei-eigo term for a person or firm that shapes public image, especially in politics, marketing, or corporate branding. Often implies strategic media handling.
wasei-eigo (Japanese-coined English), from image maker
選挙ではイメージメーカーの役割が大きい。
In elections, the role of the image maker is significant.
彼女は一流企業
She works as an image maker for a top company.